Privacy Policy

Last updated: March 12, 2026

Overview

SEO Lens ("the Extension") is a Chrome browser extension for SEO page auditing. This policy explains what data is collected, how it is used, and your rights regarding that data.

Data We Collect

The Extension collects only the data necessary to perform SEO analysis:

Page content — the active tab's DOM is read locally in your browser to extract SEO data (title, meta tags, headings, links, schema markup). This data never leaves your device unless you explicitly use an AI feature.
API keys — if you choose to use AI features (meta generation, FAQ schema, content gap analysis), you provide your own Claude API key and/or Google PageSpeed API key. These keys are stored locally in chrome.storage.local and are only sent directly to the respective APIs (Anthropic / Google). We never receive or store your API keys.
Scan history — optionally saved locally in chrome.storage.local on your device. Never synced or transmitted anywhere.
Theme preference — stored locally in chrome.storage.local.

Data We Do NOT Collect

We do not collect any personal information (name, email, location, etc.)
We do not track browsing history or visited URLs
We do not use analytics, telemetry, or crash reporting
We do not have any servers — there is no backend
We do not sell or share any data with third parties

Third-Party Services

When you use AI features, data is sent to third-party APIs:

Anthropic Claude API — page content (title, meta, headings) is sent to generate meta tags or FAQ schemas. Subject to Anthropic's Privacy Policy.
Google PageSpeed Insights API — the page URL is sent to Google to retrieve performance scores. Subject to Google's Privacy Policy.

These features are optional and only activated when you explicitly click the relevant button.

Permissions Used

activeTab — to read the currently open page for SEO analysis
scripting — to inject the content script that reads page DOM
storage — to save your settings and scan history locally
tabs — to open background tabs for competitor comparison and bulk scanning
host_permissions (<all_urls>) — required to analyze any webpage you navigate to

Data Retention

All data is stored locally on your device in Chrome's local storage. You can clear it at any time via the Extension's Settings tab or by removing the Extension from Chrome.

Children's Privacy

SEO Lens is not directed at children under 13. We do not knowingly collect data from children.

Changes to This Policy

We may update this policy occasionally. The "Last updated" date at the top of this page will reflect any changes.

Contact

If you have questions about this privacy policy, please open an issue at the GitHub repository.